What is the Meta Description and can you really benefit from it in SEO (Search Engine Optimization)? If so, how can you write powerful meta descriptions for your posts and pages to ensure CTR (Click Through Rate)? The CTR is very important, as we will see in the following discussions.
To fully understand Meta Descriptions, we have to look at the SERPs and where the meta description fits in. But, what is SERPs? It stands for Search Engine Results Pages, and these pages are the first things you see when you search for a certain keyword or phrase. When you hit enter after you typed in the keyword, the first results page appears. This is what it will looks like and here you will see the Meta Tags:
The Meta Tags:
- Title Tag (In blue)
- URL (Domain Name) (In green)
- Meta Description (In black)
When you think about on-page Search Engine Optimization (SEO), you cannot separate these three tags. Together with your chosen keyword or phrase, these meta tags can optimize your page or website for Search Engine rankings.
Let’s take a look at each of them.
The Title Tag:
As it’s name rightfully describe, the Title Tag appears on top of the browser in the search bar and as the headline in the SERPs, as can be seen in the above picture. For best SEO purposes and to display correctly on the pages, the recommended length of the title is 50 – 60 characters. If it’s too long, Google will cut the last part and replace it with dots.
For those interested in the HTML code of the title, here is an example:
The URL has a very intricate definition on sites like Wikipedia, but it is basically a webpage address in the World Wide Web. In most cases it describes the domain name of your website and the keyword of your page. And it should because it plays a vital role in SEO and pagerank.
Here is an example of the URL HTML code: ( Replace “hyperlinkcode” with your domain name)
The Meta Description summarizes and describes the content of your webpage. It sounds very simple, but here you will want to capture your readers’ attention IMMEDIATELY, because you want them to click on YOUR page. The recommended length of this snippet is 140 – 145 characters and you must use it optimally for on-page SEO. The Meta Description will be your very eye-catching advertisement of your webpage.
Once again, for those interested in the HTML code, here is an example:
The Features of the Meta Description and how to use it for optimum SEO and Pagerank:
- It will accommodate or contain the Keyword: For me it is imperative to use your focus keyword in the Meta Description, because Google will most probably recognise it and highlight it. Therefor it will be optimized and better your chances for your readers to click on your webpage.
- It will be distinctive and unique: It is very important not to copy and paste other content on the Internet and use it as your own. Google will recognise it as duplicate content and penalise you.
- Use it as a Call-to-Action: Examples of this will be “Learn more…”, “Read on…”, “Get it now!”
- It must describe the content: This is also very important. Google will find the right meta description if yours is not related to the content and may penalise you.
- It must be the right length: The recommended length is 140 – 145 characters, and if it’s too long Google will cut the last part and replace it with dots.
The Meta Description is very important for your Click Through Rate, and ultimately for SEO and Pagerank.
On it’s own, the Meta Description will not be able to boost your SEO and Pagerank. That’s why it is so important to write catchy meta descriptions for your readers to click on the title. Why is this important for SEO? Google will recognise the amount of clicks and will see your webpage as a good result. This, together with the other SEO factors, will boost your rankings in the Search Engines.
So, what is the Meta Description? In simple terms, the Meta Description is there to ensure clickthroughs from the visitors who searched for the keyword or phrase. The more clickthroughs it generates, the better your pagerank. It’s good to remember that Google will not rank your keyword through the Meta Description. However, with this indirect benefit of the Clickthrough Rate, they will rank you higher.
For the best SEO results and better Pagerank, you will want to include your focus keyword in the Title, the URL and the Meta Description. This can and will ensure on-page optimization.
The Focus Keyword is equally important and should get the attention it deserves. Google doesn’t rank the keyword on it’s own through their algorithms, but the keyword or phrase is what the visitor will type in the search bar. Therefor it is very important to do a thorough research on the focus keyword.
There are a lot of keyword tools out there and, to be honest, it is very difficult to do keyword research without them. You will need one and not just anyone, so take a look at the one I use which is definitely the best by far.
I truly hope you understand the Meta Description and it’s importance much better. Go out and use the features I outlined above to write some compelling meta descriptions for the best SEO and Pagerank. Good luck!
May this article be very helpful to you, because it’s my goal to help you succeed in your online endeavors. If so, please leave a comment and share with everyone who needs it.